When my kids discovered the ubiquitous Surprise Egg videos on YouTube, I thought they were just weird. I indulged them down to our recent hunt for the genuine article. (That's a blog for another time.) But then I learned that, apparently, every other family is sitting around watching these egg-opening videos on the internet. The Rokenbok Toy Company occupies a similar place. It's nothing I'd ever heard of before watching YouTube. The company has been around for awhile, but it's nothing we would have bought prior to the internet. We stumbled across the impressively-made videos--of both product and scripted narratives--via a random click one day. My son was hooked. For those of you who can't be bothered to follow links, it's a pricey, elaborate system of blocks, remote controlled vehicles, machines, and essentially a whole world of engineering toys. So Christmas morning, thanks to Grandma, my son got to open what he'd been gunning for since the beginning...
A view for the modern parent.